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Advertising is predicated on desirous about the business in terms of customer needs and their satisfaction Advertising and marketing differs from promoting as a result of (within the words of Harvard Enterprise Faculty’s retired professor of selling Theodore C. Levitt) “Promoting considerations itself with the methods and methods of getting folks to trade their cash on your product It’s not concerned with the values that the alternate is all about. And it does not, as advertising invariable does, view the entire business process as consisting of a tightly integrated effort to find, create , arouse and satisfy buyer needs.” In other words, advertising and marketing has much less to do with getting prospects to pay on your product because it does growing a requirement for that product and fulfilling the shopper’s wants.
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